Product and service development

By developing new products and services together with your customers, you are most likely to achieve a successful outcome. We test your product or service, whether it is still just an idea or ready to launch. Testing can be done either as qualitative or quantitative studies, both online and face-to-face.

Mies tutkii tuote- ja palvelukehityssuunnitelmaa seinätaululla selin katsojaan nähden

Is our product or service of sufficient quality? How could it be developed? What makes our product or service stand out from the competition? What is the competitive advantage of our product that I can communicate clearly? How likely is it that our product or service will end up in the customer’s shopping basket?

We carry out user tests as in-hall tests in controlled environments, which has the advantage of the tester being able to use the products in the situations and circumstances they would normally be used. Our user testing facilities are located in the Helsinki Metropolitan Area along good transport connections. Data collection in both product and service testing can also be carried out elsewhere in Finland. We will help you understand the potential of your product or service and give you concrete suggestions for further development. By fine-tuning your product or service, its concept, packaging, or the content of marketing communications to make it more attractive to the target audience, you ensure that your product launch hits the mark.

We serve you in the following areas:

  • Pretest of ideas
  • Competitor analysis
  • Concept testing
  • Taste and product testing
  • Usability studies
  • Packaging testing
  • Shelf testing