Each customer is different and has individual needs and motives. Therefore, the same approach do not work for everyone. When you know what your current and potential customers need, you can target marketing efficiently and develop customer relationships systematically.

Isä ja tytär makaavat sängyllä ja heidän kasvoihinsa osuu aurinko.

How do you carry out effective product and service development for fragmented target groups? How to use different marketing channels and platforms? How do you create content that is interesting to the target audience?

We base our segmentation approach on underlying consumer behaviour and motives specific to the topic at hand. We believe that consumer behaviour is a decisive factor in segmentation for commercial purposes even though values and attitudes also play a role. Effective segmentation combines consumer behaviour data with information on attitudes, values, needs and motives.

We serve you in the following areas:

  • Segmentation survey
  • Competitor analysis
  • Target group survey
  • Portfolio research
  • Value promise survey